A Motley Collection of Fashion and Fun, All for a Good Cause

It's common knowledge that fashion trends repeat themselves (see: the Spring 2011 runways, which could have been collectively subtitled That '70s Show). But the folks at Motley (623 Tremont Street, Boston, 617.247.6969) are drawing a different sort of inspiration from the past for Defunct, their just-launched T-shirt line — which nods to vintage stuff that will never, ever be coming back. Logos for products that no longer exist adorn styles like this Mighty Foam T-shirt ($29), emblazoned with a design that promoted a popular detergent in the '40s. Throw this on under a jacket or blazer, and you’re ready for a casual fall day in the city. New styles are arriving weekly at the South End store — all of which, we suspect, will be far easier to work into our wardrobes than those high-waisted bell-bottoms.






A Motley Collection of Fashion and Fun, All for a Good Cause

A wise dude with a beard and a tall hat once said: “When I do good, I feel good; when I do bad, I feel bad, and that is my religion.” That’s pretty much my philosophy in life, too (I’m partial to philosophies that are short and use small words). I love helping out do-gooding charities whenever I have some spare moola, so when I heard that South End Motley was donating the proceeds from merchandise sold during their annual summer party to the Multiple Sclerosis Foundation, I knew I had to check it out.

I’d walked by Motley dozens of times before, as it’s across the street from my favorite hair salon, but I’d never gone inside. To be honest, when I think “South End boutique,” I usually also think “rich people store where I can’t afford anything.” How very wrong I was! Not only is Motley full of funky threads, accessories, and gifts that are totally my style (which is something like ‘dapper-geek-urban-butch-chic’), but it’s also very affordable. They sell out a lot of the kind of stuff you’d find at a chain like Urban Outfitters – witty T-shirts, Levis, jaunty hats (more on that in a minute), whimsical home and office décor – only with better quality and more reasonable prices. They were even more reasonable at the summer party, where everything was 20% off. On top of all that, the staff was super-friendly and made me a delicious margarita. Oh yeah, did I mention there was free alcohol at this fundraiser? Bet you wish you went now, huh?